Sunday, February 17, 2008
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first travel trade show in Chicago, and they just knew they would rope in big sales.
Annie and her all-woman cowpoke staff were confident thousands of American working women were just itchin to pay $1995 or more to learn the fine art of cattle roping and bronco busting. Annie sent her two best cowgirls; figurin if they could handle cattle, they could sure rustle up some sales. The cowgirls brought to the show a couple of hay bales, a big sign with genuine spurs dangling from it, a table clear across the front of their booth loaded with hundreds of small snapshots of the cowpokes in action, a four-page story Annie had hand wrote to give out. They wore their most trail-worn chaps and their fanciest boots.
Dang! Three days later, Annie's seasoned cowgirls left the show more tired then after three-week cattle drive, ornery with their throats as dry as dust. They had only four leads, and had made no sales. Annie was as irritated as a stepped-on rattler; she had spent over $5,000. and was sure it was the show promoter's fault her cowgirls were not more successful.
Proper Trade show Strategies Yield More Leads & Sales
Annie is fictional, but the way she fell out of the saddle is not much different than dozens of businesses I observe, and even some I have consulted to. I don't let the ones under my reins keep going down the desert trail that Annie followed. You can end up more like this fictional company...
Tropical Bill's Eco-Amazon Windsurfing tours had not lost any clients to Piranha during the first months of operation, and they were ready to expand his small tour business through travel trade shows. Bill and his staffs goals at their first show were to raise broad awareness for their unique trips to consumers as well as secure travel agent representation.
An expert windsurfer, Tropical Bill had little experience with promotion, sales and trade shows and knew that, like windsurfing, it was a learned experience. He admitted his ignorance and assumed what I call beginners mind.
Heres what Bill and his team did to improve their trade show results:
Show management was excited about Tropical Bills Windsurfing Simulator and gave them excellent floor placement. A follow-up sales letter was pre-printed and sent from the office to key prospects immediately with several new color brochures. The preparation, booth, staff activities, offers and prospect follow-up were all well executed.
Tropical Bill implemented many other strategies all covered in this article, raised the flag to their existence, made numerous bookings, established promising relationships with many travel agents, signed up for representation by two large adventure travel wholesalers, and even generated interest for a editorial story Outside Magazine.
Unlike Annie Oakleys' Dudette Ranch, Tropical Bills Windsurfing company was now on the map, generating some cash flow and filling its sails with some powerful promotional winds. Bill could hardly wait for their next show opportunity. Annie was last seen commiserating around the campfire with her cowpokes.
Both outfitters knew that attendees at travel trade shows were their best markets. Both hoped to have some sales during the show and create awareness for future bookings. Clearly different attitudes and strategies yield different returns on investment. "Beginners mind," planning, research, goals, and specific strategies make for happy trails and high wind days. Don't reinvent the wheel. The resources you need, like the Texas Rangers, are awaiting your request for assistance.
Show management and trade organizations are there to help with your success. This show, like many others, will be both an industry trade show filled with travel agents and media as well as motivated consumers of travel related products and services. Trade shows are abundant fishing grounds; you just need the right equipment, training and bait.
4 Strategies for Maximizing Trade Show Exhibiting Results
1. Have a team-created plan. Unity provides more sales. Incorporate your most knowledgeable and motivated staff from start to finish. When the staff and owners share the same vision and agenda, achieving your goals will be far easier.
2. Do pre-show mailings and phone invitations can triple attendance. David Garfinkel and Jay Conrad Levinson in the soon to be released book, "Guerrilla Direct-Mail Marketing" suggest to use multiple personalized invitations promoting special offers redeemable only at your booth.
3. Arrive a couple days before show. Tap into guaranteed opportunity. There are unmatched opportunities to meet with media, establish sales representation, and network with fellow travel business people. Share what has worked for you and help others. When the show starts you'll be better prepared and rested then most.
4. Taking care of yourself will yield better results. Schedule your staff so that everyone is smiling and well rested. Drink plenty of water. Eat well- balanced meals for higher energy. Avoid alcohol at all times during show. Wear comfortable shoes. Stretch your muscles while checking out other exhibits.
Read and learn more here: 10 Commandments of Travel Trade Show Marketing Success
In 2005, U.S. consumers spent more then $486 billion dollars for travel related equipment, travel, lodging, and meals and with hundreds of outfitters like Annie Oakley and Amazon Bill's. All this just to have fun! Proper trade show marketing can be a magical and fun part of your total marketing plan.
Tim Warren is the Host of Travel Business Success Online Radio Training Podcast Show, author of Tourism Marketing Success and founder of Travel Business Strategies. Since 1994, Tim has helped dozens of tourism businesses and destinations just like you with create trade show strategies that help you standout from the crowd, sell more trips and increase arrivals. Travel Business, Tourism Marketing & Hospitality Industry Free Articles, Trainings & Newsletter : News, tips, tools and professional development resources you can use to increase your travel business success.
How to Improve My Sexual Performance with Women
Men are always seeking for ways and tips to improve their sexual performance in bed so as to not disappoint their lovers. According to research, disappointment in bed is one of the greatest fears that a man can have.
The methods to improve your sexual performance are not rocket science. By following simple methods consistently, you will start to see improved results gradually:
1.Have the right mindset. Before you can achieve the optimum sexual performance, you must believe that you can do it. If your mind does not believe at all and is always negative about your sexual performance, you will not be able to improve it no matter what are methods you use.
2.Be relaxed in bed. Try to calm yourself down and release yourself from unnecessary pressures. A good sex happens in a relaxed and passionate mood; if you are feeling anxious, you will not be able to do well. So stop worrying about your performance and take your time to enjoy the sexual experience with your lover.
3.Do it slowly. Sex is a wonderful experience, and you need to take your time to enjoy it. Have a good foreplay before any intercourse starts. A good foreplay will create the anticipation and passion for sex later on. Foreplay will also allow you to last longer in bed, and giving her a more time to experience orgasms.
4.Exercise regularly. Having an athletic body will help you to perform better in bed as your levels of sexual desire and performance increase. You will also have a better erection and enable you to last longer in bed with your long lasting stamina.
It is important for men to constantly improve on their sexual performance, as having a good sexual performance with your lover is one of the most important keys to have a successful relationship.
Crid Lee is the webmaster of TheKamaSutraOnline.com
Download your FREE report here -> The 15 Best Techniques In KamaSutra
Crid Lee also also owns the site WhyWomenPlayHardToGet.com, where you will find out what are the reasons behind women playing hard to get, and how you can turn the tables against them.
Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.
Erectile Dysfunction Or Impotence - It Won't Affect Me, Will It?
That's a good question. It used to be claimed the main cause of impotence was psychological reasons. This was accepted medical fact for years until Viagra came along followed by cialis and levitra. As impotence affects around 1 in 5 men over the course of their life the answer is probably not. That's a relief isn't it? Unfortunately virtually all men know that feeling of Oh god it's not going to happen tonight. That's normal and usually not a problem the next time.
Impotence is the repeated failure to get or maintain an erection firm enough for sexual intercourse Now its recognised there are many reasons for impotence. They can be roughly divided into medical, physical, psychological and lifestyle issues.
Medical problems include illnesses such as diabetes, kidney disease, high blood pressure, heart disease and vascular disease (furring of the arteries). Damage to the nerves from operations such as transurethral resection of the prostate, prostatectomy, abdominal operations, neurological disease and trauma also cause erectile dysfunction.
Prescription drugs including beta-blockers, anti depressants and anti histamines have side effects, one of which is erectile dysfunction.
Being overweight, a smoker and unfit can cause problems, as can stress, anxiety, tiredness and working too many hours. Finally true psychological reasons such as depression can cause erectile dysfunction.
Thats quite a list but the good news is the list of treatments is almost as long! There are a variety of treatments but the commonest are Viagra, Cialis and Levitra.
They all work by relaxing the blood vessels of the penis, which allows more blood to flow in. As an erection is caused by blood flowing into and staying inside the penis this leads to a better, stronger erection. You still need to get in the mood as well but when you do most men (and just as importantly their wives, girlfriends, boyfriends or partners) find the results very satisfactory.
Things you can do to combat erectile dysfunction include stopping smoking, losing weight, exercising a bit more, getting more sleep if possible and learning to relax a bit. Easier said than done I know but as well as reducing your erectile dysfunction problem, youll feel much better and more confident. Its amazing how just feeling good about yourself seems to enhance your life ten fold. The glass is half full and those silver linings are present in abundance.
Andy Duncan is a doctor and freelance medical writer. For more information http://www.pain-rehab.co.uk/impotence.htm
Naruto - Not Just Another Comic Story
Naruto is one of the most popular manga and anime series around. It features a young boy, Naruto, whose body actually contains the spirit of a fearsome nine-tailed fox that had been terrorizing his village some twelve years earlier. At that time, this nasty fox was captured and its spirit was sealed in the body of a baby boy (our Naruto).
Jump ahead twelve years and you've got the star of the story, now a mischievous and hyperactive young ninja with great aspirations. Both Naruto anime (animated television shows) and manga (the comic book series) go through episodes of high-flung adventures battling monsters, other ninjas and, last but not least, doing ninja exams.
Both the manga and anime series have spawned numerous fan sites and forums, with all manner of products available online (screen savers, online games, etc.) and for sale (apparel, DVDs, and more). But what lies behind this popular series is an interesting fact: the story of Naruto is based solidly on traditional Japanese culture.
Author and artist Masashi Kishimoto was born in Japan in 1974 and it is an area very rich in history. Kishimoto won Shonen Jump magazine's Hop Step Award for new manga artists with his manga Karakuri, but he didn't stop there. His first Naruto version was a story of fox spirits and the story grew. It fast became a most popular ninja manga, in fact one of the most popular in Japan.
What may have escaped some western Naruto fans is the interesting story of the fox. Fox myths abound in Japanese culture, dating back as far as the fifth century B.C. Stories portray foxes as intelligent beings possessing magical abilities which increase as they age and gain wisdom. One of their tricks is their ability to shape-shift and sometimes they take on the form of a human. Some tales have them tricking others by changing into human form while others describe them as friends or guardians or even wives.
A kitsune (the Japanese word for fox) can have up to nine tails, as did the evil fox in Naruto's past. And from the older stories, it seems that the more tails he has, the more powerful he is. Most folk tales state that a fox will grow more tails only after it's lived for one thousand years.
Interestingly, Japanese folklore originally portrayed the fox as having only good attributes, and their evil and mischievous traits came in with Chinese and Korean folk tales. Some consider the kitsune as a deity and they will make offerings to them. There are quite a few tales about kitsune, both good and evil, with foxes shape-shifting into human form (a skill they only acquire after the age of 100) and then covertly living as part of a family until finally being discovered (they often seem to have trouble hiding their tails when assuming human form!).
A common belief is that foxes will impersonate beautiful women. Early in Japan's history, it was thought that any woman alone, particularly at night, could actually be a fox. Other stories tell of fox spirits inhabiting humans: there is even a word, Kitsunetsuki, which means "the state of being possessed by a fox." It's been said that humans possessed by fox spirits tend to go mad and run naked through the streets, among other things.
However, our Naruto isn't evil or nasty. It's easy to see, though, how he gets away with so much mischief. A popular and adventurous story, it will be that way for generations to come.
The author is the Admin of the Anime Friends Network site AnimeMine.com , where you can meet new friends and discuss your favorite anime and manga subjects. This article can also be found at our free article directory Smarticlesmart.com
For more anime information please go to AnimeMine.com today.