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A QUICK LOOK AT THE FORMATION OF GOOGLE
Google Inc. was launched on September 7, 1998 by Larry Page and Sergey Brin, whose mission statement was "to organize the world's information and make it universally accessible and useful." It's safe to say they were successful in doing just that. They have been the search engine market leader over Yahoo! since August 2004 when they raised $1.67 billion in their first initial public offering, which gave Google a net worth of $23 billion.

From the very beginning, Page and Brin wanted to bring to the internet world a sense of urgency that anything is possible in this world if you can get everybody on board with their philosophy that "Work should be challenging and the challenge should be fun."

ADWORDS IS FORMED
With that work ethic in mind, the two partners launched a new program called "AdWords" in 2001. AdWords was a new program that produced the advertisements in Google's search results pages. The ads were contextual and matched what was on each results page. Google started to make a lot of money for themselves as millions of people that used Google to search the web would click on the text advertising on Google's result pages. Every time a web surfer clicked on one of the text ads, Google would get around ten cents for every click from the advertiser that put on of their text ads on one of Google's top twenty ranking pages.

The think tank at Google started wondering if this same business model would work for other people's websites as well as Google's, so they started a Beta test of an affiliate program that would enable any website approved by Google to insert contextual advertising into their main web pages like Google already had on their main results pages. That new program was called "AdSense".

HOW ADSENSE WORKS
AdSense is basically the term for when Google's AdWords are put in place on an individual owner's web pages that agrees to the terms and conditions of the AdSense program. The web owner who has a customer click on one of these AdSense text ads, Google then pays the site owner a large percentage of what the advertiser pays to Google for each click.

BEWARE OF SCAMS INVOLVING ADSENSE-READY SITES
There is a downside to the popularity of AdSense these days, and it involves the usual vultures who prey on unsuspecting newbies to the internet scene. A group of ruthless web scammers offer ready-made web sites that have AdSense advertising already written into the main pages of the site.

These sites only cost around $50 on average, but they take all of the AdSense revenue themselves by owning the actual site you have paid for while letting you basically "rent" the web space from an unspecified server. Whatever you do, DON'T get involved with one of these scams! Always retain full ownership of any website that you are involved with, which includes owning the domain name and paying the fees associated with hosting your web space.

HOW TO MAKE ADSENSE WORK BEST FOR YOUR OWN WEBSITE OR BLOGSITE
The best websites or blog sites for using the AdSense program are sites that deal with a lot of information on a subject or topic that is hugely popular with the millions of web surfers on the internet. For example, if your web site is devoted to obscure Chinese actors that once worked on a John Woo movie in 1985, you are better off not bothering with this program.

You will never be able to make a decent amount of money through AdSense just because the target audience you have selected, big fans of obscure Chinese actors, will only consist of a few hundred, or maybe a couple of thousand fanatics.

You must create or own a website that has an ultimate potential of reaching the same kind of numbers that a mega-site like "Ain't It Cool.com" generates every week. Now that doesn't mean that you have to generate that site's huge number of hits per day, it just means that you have to have the POTENTIAL to hit that number if the planets happen to align for you one day.

But if you do happen to have a website or blog that is generating at least 50 hits a day after the first couple of months of going "live", you definitely should put Google's AdSense program on you main site's web pages to start generating a good amount of money for a secondary income revenue stream. The most important places to embed these contextual ads on your site is on the main page primarily, and then any other page that generates the most clicks per average. This will allow your AdSense money to pile up enough that Google will mail you your first check after reaching that $100 threshold.

A great thing about AdSense is the fact that all of the text generated on your AdSense ads is automatically related to whatever text is on that specific web page. For instance, if your main page has 200 words of content describing the latest version of Windows, then at least two of the AdSense text ads on that page will be related to your customers being able to get a great deal on Microsoft software if they click on that individual text ad.

One of the best ways to make sure that you are getting the most out of your AdSense pay-per-click program is to target the advertising dollars that can generate the highest pay-per-click revenue affiliated with this program. By that I mean that you should go to Google and investigate what the most popular keyword searches are that deal with your market and then put your AdSense ads on the web pages that you have now created using that popular keyword the most times.

Advertisers generally pay more for popular terms because they are searched online more, so be sure to write about popular topics and subjects every work and add AdSense ads to them every time you finish a page. And don't worry about scaring off customers by including five AdSense text ads to one page. Since the ads are always related to your web page's main topic, most web visitors will appreciate an ad that will save them money by clicking on it as opposed to an obnoxious banner ad touting the latest Jenna Jameson X-rated DVD currently on sale on at "AdultViideo.com".

As long as you follow Google's AdSense guidelines, you will be able to generate an extra income that will definitely help you in reaching your online success goals.

Rob Mead has written many articles about internet marketing and how to create and find great website content that will increase your web site's traffic overnight. Go to http://www.perfectwebcontent.com and you will be able to use all of the web site's resources and articles in your quest for internet success.

# posted by magnuszmspyqb @ 8:16 PM 0 comments

One example of an attempt to treat substance abuse behavior is U.S. Pat. No. 5,013,752, issued May 7, 1991, entitled "Prevention and Treatment of Alcoholism by the use of Dietary Chromium." While the claim that chromium deficiency is by itself a cause of alcoholism is debatable, the use of chromium has become well established since that time as an ingredient in anti-craving compounds.

Amino-acids have been known for some time as potential agents for dealing with various conditions. U.S. Pat. No. 4,357,343 issued to Madsen, et al on Nov. 2, 1982, entitled "Nutritional Composition for Management of Renal Failure" is a typical example. A recent development in addiction therapy is the use of craving-reduction medications based upon amino-acid precursors of neurotransmitters such as serotonin and dopamine. In this approach, the patient is administered with an oral medication containing substances selected for their ability to promote healthy neurotransmitter function. Certain amino-acids are known to be precursors of the neurotransmitters. For example, the amino-acid 5-hydroxytryptophan is believed to be a precursor of serotonin while the neurotransmitter L-phenylalanine is believed to be a precursor of dopamine. Other amino-acids also function as metabolic precursors of the desired neurotransmitters.

Unfortunately the complexity of the human brain can substantially reduce the efficacy of merely providing a patient with a precursor amino-acid. The reward/pleasure system is not dependent upon any one single biochemical reaction, nor even upon a small number or class of biochemicals, nor does it occur in any one region of the brain. The interactions between the different chemicals in the human anatomy mean that even a subtly different medicinal formulation may have surprising or unexpected results.

In greater detail: the reward/pleasure response in the brain is a complex process in which stimulus in one part of the brain controls stimulus in others, which may in turn lead to stimulation of yet another part of the brain. Each of the steps of release, reception or uptake of neurotransmitters takes place at simultaneously at different locations, and for different substances, and different steps in the neurotransmission cycle may be under the influence of different neurotransmitters or other biochemicals: the release, reception or uptake of neurotransmitters is frequently under the control of other substances: amino-acids, vitamins and minerals. A short example is provided: a low level of a neurotransmitter in the brain can be partially or wholly offset by application of precursor amino-acids which help to build up the level. However, the level of the precursor amino-acids in the brain may be determined by their ability to cross the blood/brain barrier, which in turn may be governed by the amount of a given mineral in the blood stream.

The rate of breakdown and maintenance of the same neurotransmitter in the brain may also be effected or even controlled at that point by the availability of some vitamin or mineral in the system acting upon the enzyme controlling the neurotransmitter. And a mineral which promotes the crossing of the blood/brain barrier by one amino-acid might act to reduce the crossing of the same barrier by other amino-acids. To provide details of this short example: L-tryptophan is a precursor which promotes neurotransmitter activities, while D-phenylalanine promotes neurotransmitter activity by inhibiting enzymatic cleavage. Administration of niacinamide, a form of the vitamin niacin, reduces the premature breakdown of L-tyrptophan in the blood stream because tryptophan is typically used in a 60 to 1 ratio to produce niacinamide. Niacinamide later appears to reduce the rate of serotonin breakdown in the brain by inhibiting the action of tyrptophan pyrrolase.

The mineral calcium assists L-tryptophan to enter the brain, and then further assists conversion of tryptophan to serotonin, but drives other amino-acids into muscle tissue instead. L-tryptophan is desired for its ability to elevate serotonin levels, act as asleep agent, and reduce depression. When a patient is sleeping well and not depressed, the L-tryptophan may actually be removed from alternative embodiments of the present invention. Obviously while L-tryptophan is desirable, it is not desirable to encourage L-tryptophan's action at the expense of the other amino-acids used in the present invention. There are literally hundreds of such interactions taking place, creating a system too complex for present day modeling techniques to interpret.

Thus formulation of amino-acid based anti-craving medications is an unpredictable task, and anti-craving medications tend to involve a spectrum of ingredients designed to assist the combined efficacy or efficiency of the anti-craving effect. Examples of anti-craving compounds show the wide variation in formulations. For example, as referenced previously, U.S. Pat. No. 6,132,724, issued on Oct. 17, 2000 to Blum and entitled "ALLELIC Polygene Diagnosis of Reward Deficiency Syndrome and Treatment" provides a great deal of background material on RDS and the probable genetic causes thereof, and furthermore discloses and claims an oral anti-craving composition comprising a substance which inhibits the enzymatic destruction of a neuropeptidyl opiate, a neurotransmitter-precursor amino-acid, chromium, and either an herbal extract from Rhodiola rosea or huperzine. U.S. Pat. No. 4,761,429 ("Enkephalinase and Endorphinase Inhibitors as Anti-Craving Compositions", issued Aug. 2, 1988) and U.S. Pat. No. 5,189,064 ("Treatment of Cocaine Disorders", issued Feb. 23, 1993) both to the same inventor as the '724 patent, disclose craving reduction by means of administering amino-acids which "inhibit the destruction of neuropeptidyl opiates . . . in an amount sufficient to reduce the craving".

The same inventor (Dr. Kenneth Blum, a leader in the field) has also stated that he has a pending patent application which was filed on Mar. 21, 2000, (application and number are unavailable to the present applicant) regarding short-term bolus administration of amino-acids and Rhodiola extract. Useful as these methods are, they nonetheless represent theoretical research towards the formulation of a compound of high efficacy. One result is that these compounds often do not take into account the special medical situations of typical substance abuse patients. For example, oral compounds are in practice administered with calcium, with consequent losses of efficiency due to the fact that calcium tends to drive several of the desired amino-acids from the blood stream into the muscles, rather than the across the blood/brain barrier. For another example, these three granted patents rely upon an oral administration of the medication. However, the typical substance abuse patient has severe damage to the stomach lining and intestinal tract caused by the ingestion of substances such as alcohol. Even individuals suffering the effects of intravenous substance abuse have stomach lining and intestinal damage.

Thus, such oral formulations tend to pass through the digestive tract with relative alacrity and a low rate of absorption. As a result, the "amount sufficient to reduce the craving" is unnecessarily higher than it need be. But the stomach/intestinal lining damage is merely one practical barrier to efficient use of the medication by the body of the patient. In fact, the bodies of substance abuse patients present several barriers to the absorption, metabolization and usage of such compounds; these "substance-abuse derived" barriers will be discussed in the detailed description to follow. Another barrier to efficient usage of administered amino-acids, albeit a barrier present in all human beings rather than just those suffering from substance abuse disorder, is the blood/brain barrier.

U.S. Pat. No. 4,650,789 and U.S. Pat. No. 4,897,380, respectively issued to Pollack and to Pollack, et al, on Mar. 17, 1987 and Jan. 20, 1990, for "Method and Composition for Increasing Production of Serotonin" and "Method and Composition for Relieving Dietary-Related Disorders" also propose amino-acid medications for neurotransmitter re-balancing. These two patents both teach the use of L-tryptophan as the amino-acid, along with ingredients designed to assist it across the blood/brain barrier. However, in order to assist L-tryptophan in crossing the blood/brain barrier, both patents suggest the use of fructose to drive other amino-acids in the patient's blood stream into the muscles, thus increasing the relative concentration of L-tryptophan and speeding its passage to the brain. Obviously, this is counterproductive if the objective is to administer a group of amino-acids.

Another example of this problem is the administration of cyanocobalamin (vitamin B12). While cyanocobalamin is the form of vitamin B 12 which is metabolized in oral administration, and thus the form known in the art in anti-craving compositions, it is also a form which must first pass through the metabolic machinery of the liver to become hydroxycobolamin, then be metabolized by the liver a second time in order to become the metabolically active form of the agent vitamin B12. This known process is disadvantageous for use by substance abuse patients, as will be explained below in the detailed description of the present invention.

All of these compositions contain weaknesses in terms of their practical efficiency of use by the body of a substance abuser. In some cases, important components are administered in a form which decreases their ability to be absorbed into the blood stream at all. Some of the same references offer important active agents in forms which are slow or difficult to metabolize in the body of an individual who has abused substances. Other references teach the use of agents such as fructose which assist the use of one amino-acid at the expense of all others. Finally, compounding of numerous amino-acids, vitamins and minerals into a formula suitable for IV administration, with the consequent advantages thereof, is quite difficult. Amino-acid medications via intravenous drip may require the administration of a dozen or more vials of medication. Combinations of numerous ingredients, however, are likely to precipitate or react in storage. This both teaches away from the creation of multiple agent medications and also makes it difficult to find suitable formulas for such agents.

A second issue which arises is that of form of administration. The efficacy of a given medication will be a function of the concentration in the body of the individual achieved by a given method of administration and the time for which that concentration is maintained. Known oral medications are inefficient in terms of the concentration achieved. Direct injection via short-term bolus therapy on the other hand will merely "spike" the desired active agents in the body of the patient without providing a substantial amount of time for the agents to take effect. The knowledge that the active anti-craving agents would quickly depart the metabolic system appears to have caused previous researchers in the field to tend to avoid water soluble forms of the active anti-craving agents.

Thus, a need remains for an anti-craving medication which is formulated and administered for high efficacy due to the combination of active agents, but which is also formulated for efficient usage by the body of an individual suffering from the typical conditions of a substance abuser.

Tamea R. Sisco,F.I.A.C.A.,C.Ad.
On the Board of the American College of Addictionology & Compulsive Disorders. Certified Addictionologist. Received a Fellowship from the International Academy of Clinical Acupuncture from the Beijing Institute of Acupuncture in Beijing, China. Doctorate Degree in Chiropractic, Bachelors Degree in Bio-Chemistry. Discoverer of the transport mechanism for administrating TGGRS Amino Acid Anti-Craving I.V. treatments. Has 12 years of experience in the treatment for Drugs and Alcoholism.

# posted by magnuszmspyqb @ 3:56 PM 0 comments

Firstly it should be noted that Search Engine Optimization is not something performed with a blanket approach it is an individual set of actions performed page by page to suit that page's particular goals. Here at Kanga Internet we break up a clients website into specific and important pages based on the keyword terms we have identified through research and then write the first few pages to suit those terms. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags and in page content to tell the story that match those identified keywords. It is also important to ensure your pages are W3 compliant and have no errors.

The following are the top ten mistakes that I have seen made over and over again by people trying to self-optimize their websites.

1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital - leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.

2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL's like the normal Joomla URL "index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35" drive the website. The problem with these URL's is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this "buy-blue-widgets.html". If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like "buy" and "blue widgets".

3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.

4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links - this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising - A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a "black listed" site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.

5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for "web design" keyword search terms. Use professional common sense when gaining links.

6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.

7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.

8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don't sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.

9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.

10. Keyword Spamming and Stuffing. If you sell "Blue Widgets" then every page of your site does not need to have "Blue Widgets" in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, "Buy Blue Widgets Australia" or "Buy Blue Widgets Melbourne". These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.

These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved. Good luck and I wish you all the best with your SEO efforts.

Kanga Internet are web specialists and Affordable Website Designers Australia Web experts and Affordable SEO Australia

# posted by magnuszmspyqb @ 8:27 AM 0 comments

Hair loss can ruin a most awaited date! It is such a shameful experience to have strands of hair over your t-shirt and blouse. Hair loss can obliterate your self-esteem and self-confidence. Why would not? We know for a fact that hair is anyones crown! It is just right to have a hair shiny, strong and beautiful.

However, what should we do in order to threat hair loss? Hair loss remedies are already available in the market. Plenty of anti hair loss products help you to threat and even is a hair loss remedy.

Some are synthetics hair products, but be careful in using such products because harsh and strong chemical are no longer good for your scalp. Remember that too much exposure to chemicals is one of the main reasons for hair loss because some may cause side effects.

It is a good thing that there a hair loss remedy products now that are herbal in nature. We know how powerful and safe plants are. These products are safe and free from side effects because manufacturers of these products use organic substances.

However, why still buy if hair loss remedy materials can also be found even inside your fridge?

Do you know that massaging coconut milk extract on your hair and leaving it for at least hour can be a hair loss remedy? Yes, it is true! In fact, a good massage on your scalp and hair can provide a good blood circulation on your head. This will allow better absorption of nutrients in the cells of the hair and scalp. Aside from that, it can help in strengthening the hair follicles.

Rejuvenate and provide hair loss remedy to your hair by treating the bald potion by onion will help you grow those lose hair! Mixing apple cider vinegar and sage tea can likewise do the same effect on you bald portions.

A good diet can also help as a hair loss remedy. Remember that your hair is made up of keratin, a special protein; therefore you should provide your body with proteins. Copper is likewise an essential mineral. You can cope to your copper deficiency by drinking juice carrot juice, lettuce capsicum and fresh alfalfa. This a good hair loss remedy for growing your hair fast.

Too much exposure to the sun is unhealthy and could aggregate hair loss; therefore, avoid them; it is a good hair loss remedy! Protect yourself from all possible things that could harm your hair like pollution, dusts and suns heat.

Comb and brush lightly. Do not be so cruel on your hair!

Hair loss is such a big problem and actually, no one can excuse himself or herself whether you are a boy or a girl, rich or poor, young or old, you can be a victim!

It is better if to have your hair loss remedy now before its too late that you already lost your crown! So that when you go to a date again, you will have a happily ever after!

Tashi Williams author and webmaster of hair-loss-agent.com is offering you a 100& free report on hair loss remedy. Dont put up with hair loss any longer. Check out Hair Loss Agent now!

# posted by magnuszmspyqb @ 3:26 AM 0 comments